在这项社会实验的比赛节目中，身份和策略相互碰撞，网络玩家通过调情、交友和造人设的方式争夺十万美元的现金奖励。Contestants live in an apartment building, but never meet face to face. They communicate through a social media app called "The Circle." They can create a profile as themselves or make up a fake persona to play as. They regularly rank the other players based on their impressions through social media interactions, and the top rated players become influencers. The influencers get to block, or eliminate a player, until ultimately a winner is crowned.